Geely: Company History and Popular Models

Geely: Company History and Overview of Popular Models

 

Geely is a Chinese automotive company that, over the course of several decades, has transformed from a small local manufacturer into a global player in the international market.

 

 

The company’s story began in 1986, when Li Shufu founded a business producing refrigerator components. Geely entered the automotive industry only in the late 1990s, releasing its first car in 1997 — the compact hatchback Geely Haoqing. Despite its modest beginnings, the company quickly gained popularity in China thanks to affordable models and continuous expansion of its lineup.

 

A major breakthrough came in 2010, when Geely acquired the Swedish automaker Volvo Cars. This decision not only brought new technologies and expertise in safety and quality but also strengthened Geely’s reputation as a manufacturer capable of competing on a global scale. Later, the group expanded to include other brands such as Lynk & Co, Zeekr, Geometry, Proton, Lotus, and Smart, enabling the company to cover a wide range of market segments — from budget-friendly cars to premium and sports models.

 

Today, Geely’s lineup includes a variety of vehicles. The compact crossover Coolray has become a bestseller thanks to its modern design, efficient turbocharged engines, and rich equipment. The larger flagship SUV Monjaro represents another approach, offering a spacious interior, powerful engines, and advanced driver-assistance systems. The Emgrand series also plays an important role — these popular sedans and crossovers have become symbols of affordable and practical transportation. Another key model is the Boyue, known under different names in various countries, including the Proton X70.

 

Geely is actively investing in electrification. The Galaxy lineup brings together hybrid and electric models — sedans, crossovers, and coupes built on new platforms. For example, the Galaxy L7 and L6 deliver cutting-edge technologies, impressive fuel efficiency, and digital solutions, making them competitive not only in China but also in global markets. This focus on electric and hybrid development highlights the company’s commitment to global sustainability trends.

 

Over the years, Geely has sold millions of cars worldwide, with its vehicles now available in dozens of markets. The combination of affordability, thoughtful design, and advanced technology makes the brand attractive to a broad range of buyers. Today, Geely is not just a Chinese automaker but a global group confidently moving toward the future, blending international expertise with its own innovations and ambitions.